
{"id":2336,"date":"2024-08-29T09:01:45","date_gmt":"2024-08-29T09:01:45","guid":{"rendered":"http:\/\/www.iprada.org.et\/?p=2336"},"modified":"2026-06-06T17:14:34","modified_gmt":"2026-06-06T17:14:34","slug":"market-development-and-promotion","status":"publish","type":"post","link":"https:\/\/www.iprada.org.et\/?p=2336","title":{"rendered":"Market Development and Promotion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The association is committed to advancing potato markets at both the national and international levels. Its efforts focus on identifying new <strong>market opportunities<\/strong>, supporting targeted <strong>market research<\/strong>, and building stronger connections between producers, traders, and buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond market linkages, the association also promotes the <strong>consumption and utilization<\/strong> of potatoes and potato\u2011based products. This includes awareness campaigns highlighting nutritional benefits, initiatives to encourage value addition, and strategies to expand consumer demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By fostering collaboration across the value chain and promoting innovation in marketing, the association contributes to the growth of a more competitive, sustainable, and inclusive potato sector. These efforts not only strengthen domestic supply chains but also enhance Ethiopia\u2019s position in regional and global potato markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The association is committed to advancing potato markets at both the national and international levels. Its efforts focus on identifying new market opportunities, supporting targeted market research, and building stronger connections between producers, traders, and buyers. Beyond market linkages, the association also promotes the consumption and utilization of potatoes and potato\u2011based products. This includes awareness [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2336","post","type-post","status-publish","format-standard","hentry","category-our-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Development and Promotion - IPRADA<\/title>\n<meta name=\"description\" content=\"About us - IPRADA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iprada.org.et\/?p=2336\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Development and Promotion - IPRADA\" \/>\n<meta property=\"og:description\" content=\"About us - 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