Market Development and Promotion

The association is committed to advancing potato markets at both the national and international levels. Its efforts focus on identifying new market opportunities, supporting targeted market research, and building stronger connections between producers, traders, and buyers.

Beyond market linkages, the association also promotes the consumption and utilization of potatoes and potato‑based products. This includes awareness campaigns highlighting nutritional benefits, initiatives to encourage value addition, and strategies to expand consumer demand.

By fostering collaboration across the value chain and promoting innovation in marketing, the association contributes to the growth of a more competitive, sustainable, and inclusive potato sector. These efforts not only strengthen domestic supply chains but also enhance Ethiopia’s position in regional and global potato markets.